People strive for recognition. We like when others listen to what we have to say, and when they give us credit for our thoughts and opinions.
And that’s exactly why discussion forums haven’t died yet, and probably never will, unless the end of the world really arrives. 🙂
Whatever your specialization, whatever you think about, dream about, or write about, you can certainly find forum boards where people discuss the topics of your choice.
But can you promote the book on discussion boards? I will try to answer the question in the following paragraphs.
Three main marketing techniques
You can apply different promotional techniques on discussion boards:
- Paid banner advertisements (negotiate the conditions with forum owners, and pay a flat monthly fee for direct promotion of your book)
- Forum spam (spam relevant (or even irrelevant) discussion threads with a link to your book, difficult to carry out on moderated boards…)
- Joining the forum and building your authority in the niche (engaging in the discussions, making relevant comments, promoting your book or website in the signature (signature is typically allowed for senior members, and you can achieve the senior status by reaching certain post count, typically one hundred posts).