Jan 232017
 

Picture from Nepal, Renjo LaLong time has passed since I updated the blog for the last time. But don’t worry, they didn’t arrest me again, and I didn’t get run out of ideas either. 🙂

Honestly, I’ve done very little for the book marketing between 23rd November and 3rd January. I spent those weeks in Nepal, in the Himalayas. ‘Doing nothing’ and letting go, for a few weeks at least, is vitally important for someone who works intellectually, creatively, and even tries to write something unique and innovative.

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Nov 212016
 

Donation IRRCSix weeks still left in 2016. For me, however, the working year will end in two days already.

On Wednesday I’ll leave for Nepal, where I’ll spend the rest of the year living a simple life of a backpacker in the Himalaya Mountains.   

The trip should help me restore my mental and physical energy levels. Typically it works, and I really need to restore them. I need to spend extended time in the nature at least twice a year, to maintain my inner equilibrium. Forgetting all world problems and leaving my personal challenges, pleasures and duties behind, these backpacking trips allow me to function normally and work hard for the rest of the year. The rest of the year is when I do not travel. 🙂

Occasionally I may connect the two, writing while traveling, but it won’t be the case in Nepal. . . .

 

First donation to Red Cross

I wanted to make a first donation before leaving Slovakia. So I counted all money we received for the sales of the University of Solitude, from 2nd May 2016 to 15th November 2016. It included:    Continue reading »

Oct 242016
 
Some of my books, most of them read from 2013 to now, when I started to read much more than I did before.

Some of my books, most of them read from 2013 to now, when I started to read much more than I did before.

Word of mouth—the oldest marketing, and for a long time the only one. We can probably call it the most honest promotion as well—you spend nothing, and you get nothing for your effort, unless you’re recommending your own product or service (which wouldn’t be a true recommendation anymore).

Don’t worry, books like University of Solitude spread by word of mouth,” a Slovak friend of mine said after a tennis match we played back in July, earlier this year.

He has lived abroad for a past few years, and he really liked my work (he read the original book back in 2014). In July, after we finished the tennis match, I told him that we were not doing great with the English edition of the book, selling just a few copies here and there. He was not worried, however, believing in the power of personal recommendations. He himself recommended the book to a few people, or at least he ensured me about doing that.

We talked for about half an hour and said goodbye to each other afterwards. I haven’t seen him since that rainy afternoon, and I soon forgot what he had said about my book.

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Sep 142016
 

Unknown website visitorAn unknown person, let’s call them X, reaches our landing page. We know little about them—how old they are, what they do for living, where they come from, how they feel today.

Person X simply reached the website of the University of Solitude—that’s all we know. They may scroll the page, they may read the excerpt, or they may click the menu. They may do all kind of other things as well.

But eventually, doesn’t matter who they are and what they do, and how much attention they pay to our message, they’ll either leave the website, or click “buy now” button and navigate to purchase the book on Amazon.com.

Most people will always decide for the first option—leaving the website. And it doesn’t matter how good your landing page is. That’s just how things work in the world of internet marketing. Just a fraction of visitors (always less than 5%, doesn’t matter what niche we talk about) will eventually make a purchase.  

But a small percentage of people will actually purchase the book, or  at least complete some other, desired action (like the website on FaceBook, subscribe to your newsletter).

Now, the question stands: What decides whether they leave the website, or whether they purchase the book?

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Sep 102016
 

Ten days ago I had a conversation with a good friend of mine. Knowing most of my activities and plans, he suggested I should proceed with opening a vegetarian restaurant, something I intended to do one day, most likely in a horizon of few years (he himself started the vegetarian diet recently)….

“Eating well and being healthy are the most important things,” he said. You should focus your efforts on this rather than philosophy. Vegetarian restaurant is something realistic, tangible, a place where you can see the results of your work immediately, in people coming and trying something new, potentially changing their eating habits. And that will result in an improved quality of their life. You should go for it now.”

(Note: There aren’t any vegetarian restaurants in my city, or in a bigger city nearby. We combine together for nearly 100,000 inhabitants.)

 

Philosophy, the queen

I thought about what he said for a second, and gave him my reply:

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